We are a company born out of the passion of a young woman called Geetanjali Gondhale. While working for 10 years with multinational companies as an advertising design professional, she kept thinking and planning about pursuing her dream of designing and creating silver jewellery. She is well travelled and there is a great influence of nature and the tribes of India, their living and way of adornment in her designs. Slowly but steadily Geetanjali´s designs started taking a real form and Moha by Geetanjali was born. The name Moha is inspired by the “Mahua” tree that is considered as the “Kalpavriksha” (a tree that grants wishes) by one of the tribes in Madhya Pradesh, India.
Moha by Geetanjali
Started as a small venture in the year 2012 at her home in Goa, Moha grew leaps and bounds and moved to Mumbai in 2016. We have a studio in Thane, Mumbai, however, most of the sale happens online. We sell and ship our jewellery worldwide. The Goa Series based on the pre-Portuguese aesthetics of Goa was the first collection launched by us followed by the Harappa collection that was loved and admired by many. Ashtamangal, Maheshwar, Goonjan, Rati, Kosh are some of our collections that make you reminisce the art, sculptors, creatures found in nature and the Indian culture.


Jewellery is a very special concept to people, especially women. A piece of adornment, an heirloom, a priceless gift, a memory of a dear occasion etc jewellery has many meanings and sentiments. For many, a piece of jewellery is their second skin, something that they identify themselves with, something that tells their story. Many of our customers have confided in us that our jewellery makes them feel “themselves” and this feedback is priceless. Because, this is our mission, our dream behind all our creations. In a nutshell, we create “jewellery that reflects YOU”.